Archive for press
How to Write a Must-Read Press Release
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realnewspr.com How do you write a news release the media will actually read?
An SEO Press Release to Nothing
Posted by: | CommentsAn effective SEO press release can generate increased online visibility and introduce your products and services in front of a new audience, but they need to be distributed wisely. Otherwise, the news item will likely go unnoticed by important search engines and missed by potential customers. The main method of distribution is through online PR distribution sites. Not all sites have the same value, so you will need to choose wisely in order to get the best results.
Free Vs Paid Press Release Submission Sites
The benefit of free press release submission sites is that they are free! However, everything free comes with a ‘price.’ News stories published on free press release submission sites are generally supported through ads displayed along the sides of the piece. Free press releases don’t usually offer all of the aesthetic and search engine-friendly benefits of a have even a nominal fee. Some allow images and a limited number of anchor text or for more details visit to www.the20seotools.com URLs. Others restrict an SEO press release to nothing more than just the basic text with no clickable items.
Paid press release distribution sites generally provide a variety of different options and perks such as pull quotes (large quotes that are pulled out of the text for added interest), images, and anchor text. They may also offer inclusion in search engine news feeds and various RSS feeds on the web. In some cases, you are required to pay a large monthly or yearly fee to join, but in many cases you can pay per press release submission.
What Features To Look For When Choosing A Press Release Submission Site
When selecting a press release submission site to enhance your internet marketing campaign, you’ll want to be on the lookout for those that offer the right combination of features:
Look for a press release distribution site that makes the title of the press release into the title tag for the item. This greatly improves its ranking in the various search engines and increases its visibility when you use your keywords in your press release titles.
While not a must, social bookmarking buttons are a definite benefit. Social media sites like Stumble Upon, Delicious, Technocratic, Furl, Dig, for more details visit to www.offline-promotion.com and others expose your item to millions more readers to increase the excitement around your news.
One of the most important features to look for in a press release distribution site is the availability of anchor text links. Building anchor text backlinks is an essential part of any search engine marketing campaign. Avoid sites that use text link advertising. These direct readers away from your news and generally clutter up your SEO press release.
Since press releases are ultimately written for the reader, look for sites that keep the reader in mind. The news items should be easy to read and use a standard format. This allows the reader to find the information he or she is interested in and directs their attention to the important things. Pull quotes, for example, instantly catch the reader’s eye and make the press release more visually appealing and work to pull the reader into your message.
Image taken on 2008-08-20 15:04:08 by toprankonlinemarketing.
How to Write Impressive SEO Press Releases
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Newsworthy press releases that are infused with keyword-rich content are priceless to your online business presence. These are called SEO press releases and if they are properly written, they have the potential of increasing traffic to your website from clients who are searching for your product and business. These press releases can also provide improved rankings overall and increase the chances of additional press by being listed on quality news sources that are crawled by search engine newsbots. Press releases that are filled with SEO content writing can even enhance backlinks and increase your business’s brand awareness.
Benefits of SEO Press Releases:
v Search Engine Visibility
v Top Keyword Page Rankings in both Google News and Yahoo News
v Possible coverage from the media
v Millions of headline impressions throughout the word wide web that run RSS headlines
v Backlinks (links back to your site) from reliable news websites
The two most important factors on writing quality SEO press releases are in writing the press release and in distributing the press release via SEO article marketing submission websites.
When utilizing SEO Copywriting in composing an SEO Press Release the following components must be evidenced:
v Social Sharing
v Video
v Anchor Text Link
v Images
v Pullout Quotes
Before you start to write a press release, you will need to know exactly which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.
There are five fundamentals of an SEO Press Release:
Title Summary Body About the Company Press Contact
Title:
The Title of your press release will need to include your keyword or keyword phrase and should not exceed 100 characters.
Summary:
The Summary should be an outline of your press release in only one or two sentences and using one or two secondary keywords and should not exceed 240 characters.
Body:
In approximately 300 words, write about the particulars of your news subjectively and in third person. Remember to include one or two quotes and use three to four keyword phrases.
About the Company:
Write about your company in the third person format in only two or three sentences. Remember to include a link to your homepage in the summary, preferably in an anchor text format.
Press Contact:
This should be somebody associated with your company that can be assigned as your company’s media contact. You will need to include their name, address, phone, email, and website.
When deciding on a heading for your press release, remember that the title often becomes the title tag on PR distribution sites and the title tag is a crucial part of what helps a page rank for a search term. Also, bear in mind that the title will always be in big bold letters on the search page. Search engines will select fragments of your press release that includes the searched keywords to use as a summary in search engine results.
Choosing the subject of your SEO press release should be the easiest part of writing it. Some examples of newsworthy subjects are as follows:
v A new product or service that your business now offers
v An interview that was conducted with your company
v A newly published report, book or e-book
v Appointing a new associate
v A new strategic partnership
Even if you try to write only one press release a month, you will probably start to see your company in a different light, because you will have to design new material, products or services to write about and this will only improve your value to your targeted audience.
Never write a press release from a first-person perspective, rather write from a third-person perspective. The press release should also be written rather objectively. Another thing to remember is to try and not use the word “you” too many times in your press release as this can cause your press release to be rejected for “too much advertising language.”
Quotes are the sales force behind your press release! This is where you should place your company’s promotion. The quote can be as subjective and self-promotional as you need it to be.
If you need help in writing a quality SEO press release or need any advice on article marketing in general, you can contact Anton Stoutjesdijk from New Frontier for further assistance. www.nfrontier.co.uk or contact him directly at info@nfrontier.co.uk
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The SEO Benefits of Press Releases
Posted by: | CommentsSearch engine optimized press releases are still relatively new in the field of SEO (during some research I found an article from 2004 claiming they were the new “secret back door to top search engine ranking”), but they are incredibly beneficial to an SEO campaign.
Some of the most frequently asked questions I get from clients are “Why does my company need to do press releases? How will press releases benefit my SEO campaign?”
Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website.
Backlinks:
Once the optimized press release is distributed, it gets picked up on various sites and channels including news search engines such as Google news and Yahoo! news. Every time another website picks up the press release, it reproduces the release along with all of your keywords and links. This has the effect of generating widespread backlinks (links back to your site).
These backlinks are one of the factors Google uses for determining a website’s search engine ranking. Google looks at how many backlinks you have, and where they’re coming from, so add in the fact that most of the backlinks are coming from news websites which have very high page ranks, and you have a good amount of quality backlinks that will increase the page rank and link popularity of your website.
Increased Keyword Rankings and Visibility:
News stories on the web are considered more time sensitive than regular web pages, so when your press release is distributed, it will be linked very quickly, giving you early visibility in news sites, news searches and standard search engines. Many news web sites also archive stories which can help to deliver long term link value, rankings and visibility.
In addition, online news search queries are generally much more targeted than standard web searches. In other words, people searching for news related to your industry are more likely to search for the terms that are used in your press release, which gives you a better chance at increasing the ranking of your website for popular and competitive search terms.
Credibility and Increased Traffic:
Last but not least, well written content will always add credibility to your website. The more information you show that you know, the more trustworthy you become. When your press releases start appearing in Google news and Yahoo! news for your keywords, potential customers searching for your product or business will see that you are a credible source of information in your industry and that you can be trusted. Those with Google alerts for your keywords will automatically receive your press release in their inbox, which will generate interest and relevant traffic to your site as well.
Bottom Line:
So bottom line, “Why does my company need to do press releases?” Because search engine optimized press releases are one of the quickest and easiest ways to start generating more backlinks, visibility and traffic for your website, and are a beneficial addition to any SEO campaign, no matter what your industry.
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Optimized Press Release Service From SEO Inc
Posted by: | CommentsThe science of Search engine optimization revolves around keywords and keyword density. Efficient search engine-friendly content attains a strategic balance between, length of the copy, relevant, original text and keyword density and positioning. Press release content that gets high rankings for one search term may not have the same results for another. To make sure your optimized press release is successful for your search optimization marketing, SEO Inc.’s professional SEO copywriters have vast experience writing for the search engines.
A well-written optimized press release will achieve more exposure and boost the visibility of your brand and company web site. Besides reaching prospective clients, optimization will place your press release in front of the 98% of journalists that go online daily. The vast majority of journalists use news search engines to spot new stories and companies to cover. By optimizing your press release for your search engine optimization strategy, you enhance the probability of the press finding your release. On a daily basis the press and potential customers tap into online outlets like Google News, Yahoo! News, and MSN News to read the news. To retain a strong presence in all the avenues your prospective customers may be frequenting, you need to be visible in these news search engines. With an increasing number of companies distributing their press releases online, it’s critical that your press releases are optimized for these news search engines.
Search Engine Optimization Inc., a foremost search engine marketing firm, declares the addition of Optimized Press Release services to its complete schedule of highly effective search engine optimization services. SEO Inc. clients will now be able to gain from professionally optimized content that not only achieves high rankings in news search engines but also improves online visibility.
About Author:-
Bergstrom-seo.com is an emerging SEO Company that delivers exceptional search engine visibility through its strategic search marketing to its clients who are located around the world. Its services entail keyword-based content development, website optimization, strategic link building, and social media optimization.
Log on to www.bergstrom-seo.com to choose a strategic SEO plan based on your specific business goal.
sarda Sheldon is a free lancer writer who writes article on various topics such as: online dating tips, dating advises, online marketing techniques etc.
Image taken on 2009-07-28 17:04:54 by Bruce Clay, Inc.
Why Press Release Writing Service Is Being Recommended For Seo
Posted by: | CommentsThe effectiveness of optimized press releases is beginning to pick up in the field of SEO. Press release writing has been termed as the secret backdoor to getting better search engine rankings. This beneficial SEO technique has now become established as a highly beneficial SEO technique and is increasingly being used in SEO campaigns formulated by top SEO companies.
When a press release, optimized to meet your business needs is released on the internet it automatically gets picked up by various sites and channels. The best thing about press releases is that they also get picked up by news search engines including Google and Yahoo news. Each time a press release is picked up by a website it gets reproduced. And every time it is reproduced it will contain your keywords as well as links to your website. As a result press releases help you to generate widespread backlinks throughout the internet.
As it has already been established, backlinks are one of the key factors that Google takes into account when determining the search engine rankings of any particular website. Basically Google will factor in the number of backlinks leading to your website as well as the sources of these backlinks. Hence if you have a high number of backlinks coming from news websites it can work wonders for your reputation with Google. This is because news websites have high page ranks. This gives your website high quality backlinks which will eventually help your website to achieve a higher page rank while contributing to the link popularity of your website as well.
We know that news stories are time sensitive and the moment a press release is distributed you will find it to linked in no time. This contributes towards giving you early visibility in news searches, sites as well as standard search engines. Most of the popular news sites actually have archives of stories which give you long term link value along with rankings and visibility stretched over a period of time.
Another thing that makes press release writing services effective is the fact that online news search queries are by nature more targeted than average searches on the web. This means that internet users that will be searching for news related to your industry will most definitely be using the right search terms. This guarantees that your press release will be explored and thus gives you a better chance to improve the search engine rankings of your website.
Press releases need to be composed of expert SEO Copywriting with all its standard features which includes relevant information which should be current and clear. Such well written content is most definitely going to help you build your credibility on the internet. The fact that your press releases will be appearing on the search engine results of Google and Yahoo news automatically gives the reader a sense that you are a credible source of information in your particular industry. This is the reason why press releases writing services are increasingly being recommended by professional SEO companies.
Amber Smith is an expert online author, actively participating in article marketing for SEO Peace. It is a committed and established professional SEO company, offering affordable SEO services that cover social bookmarking, contextual link building service, manual directory submissions, article marketing service and much more. For more information, please visit SEO-Peace.com
Image taken on 2009-07-28 17:04:54 by Bruce Clay, Inc.
have a press release dept? and do that to like the other major national agencies?
Image taken on 2008-08-20 15:04:08 by toprankonlinemarketing.
Image taken on 2008-08-20 15:04:08 by toprankonlinemarketing.
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